Life and Work of Jenny Holzer, Artist of Text-Based Truisms

Jenny Holzer is an American artist and political activist. Best known for her series of Truisms, text-based art exhibited in public spaces in the form of plainly worded statements written in bold, her work ranges in content from the neutral to the political. As both an exhibitor in public and private spaces, Holzer is keenly aware of the effects of her work on both the intentional and the casual passerby. She is inspired by reading, world events, and the contexts of her own life, though she seeks to be â€Å"out of view and out of earshot† in order to lend her work a voice of truth and trustworthiness. Fast Facts: Jenny Holzer Occupation: ArtistBorn:  July 29, 1950 in Gallipolis, OhioEducation: Duke University (no degree), University of Chicago (no degree), Ohio University (BFA), Rhode Island School of Design (MFA)Selected Works: Truisms (1977–79), Inflammatory Essays (1979–1982)Key Accomplishments: Golden Lion for Best Pavilion at the Venice Biennale (1990); member of the American Academy of Arts and LettersSpouse:  Mike Glier (m. 1983) Early Life and Education Jenny Holzer was born in Gallipolis, Ohio, where she grew up the oldest of three children. Her mother was an active participant in the community and her father was a car salesman. Holzer’s upbringing was rooted in Midwestern traditionalism, an attitude from which she believes the frankness in her art derives. â€Å"They want to get things done so they do it in the most expeditious way,† she has said of her fellow Midwesterners. â€Å"Expeditious as in fast and right.† It is perhaps for this reason that  her work is so often reproduced, as its split second appeal is derived from its keen ability to distill truths about our culture into digestible phrases. As a teenager, Holzer moved to Florida to attend Pine Crest Preparatory in Boca Raton before enrolling at Duke University for college. Holzer’s next few years were itinerant, seeing her leave Duke to enroll at the University of Chicago and then at Ohio University in Athens, where she received her BFA in Painting and Printmaking. Holzer would go on to receive her MFA from the Rhode Island School of Design in Providence. She married fellow RISD student Mike Glier in 1983 and had her daughter Lili in 1988. Early Artwork Holzer did not arrive at using text as the base of her artistic career without a few detours along the way. She began her life as an artist as an abstract painter, inspired by many of the great painters of Abstract Expressionism. By her own admission, she was only a decent third generation American abstract painter, as she felt that there was a more relevant way to communicate the fast-paced media culture that was on the rise in the late 70s and early 80s. Motivated by the conviction that her work ought to include discernible content (rather than the formal content of abstraction), but feeling the genre of social realism to be increasingly of the past, Holzer began placing words in her work, often in the form of found objects such as scraps of newspaper and other clippings. It was at this point that she began placing her work in public spaces to test their effect on passers-by. The realization that art could engage people who did not intend to see it, moving them to think or even provoking them to argue, motivated her to pursue text-based work. Truisms and Inflammatory Essays In her last year as an MFA student at RISD, Holzer rethought the inclusion of words in her work by using her own. She wrote a selection of one liners which were meant to distill truths encountered almost daily in Western civilization, which she then assembled into a series of posters. Though the phrasing of these posters was original, she sought to tap into universal sentiments that would seem familiar as ideas. â€Å"I want them to be accessible,† she said, â€Å"but not so easy that you throw them away after a second or two. Among these statements are phrases like â€Å"ABUSE OF POWER COMES AS NO SURPRISE,† â€Å"PROTECT ME FROM WHAT I WANT,† and â€Å"MONEY MAKES TASTE.† The Truisms, as they are known, have been posted in various locations throughout the world and have been translated into several languages. From Holzers Survivor Series.   Getty Images Thinking the Truisms too bland, Holzer began a series of political works also printed on posters in capital letters, which she called the Inflammatory Essays. With the allotment of a paragraph per poster, Holzer was able to dive into more complex ideas and explore more controversial topics. Art, Technology, and Public Space Holzer’s work has always been intertwined with technology, and in 1992 she began using LED signs for a project commissioned by the Public Art Fund for Times Square. Enthralled by their ability to display text in motion, she continued using the signs as they lent her words a neutral authority that the posters could not, as posters carried with them the connotation of anarchist protests. Since 1996, Holzer has worked with light based projections as installations, using the facades of monumental buildings as the canvas onto which she projects scrolling text. Holzer’s use of the institution as the base upon which her work rests has been the inspiration for numerous political protests since Holzer developed the method. Though Holzer’s work is largely concerned with text, its visual expression is a key element of her work. From the deliberate eye catching colors of the Inflammatory Essays laid out in grids to the speed and font of her scrolling texts, Holzer is a visual artist who has found her voice in words, an artistic medium she found best expressed her views on the culture of media in which she came of age. The material of these signs—whether they be LED lights of the carved stone of her Sarcophagi series—is equally as important as their verbal content. Jenny Holzers light projections on the faà §ade of 30 Rockefeller Plaza.   Getty Images Holzer’s work centers around text and its placement in public spaces. Using billboards, jumbotrons, lighted signs, and walls, Holzer uses city streets and areas of public interaction as her canvas. She is interested in the ability of public art to provoke a reaction and perhaps start a conversation. Not all Holzer’s work is staged outdoors, and when she does exhibit in gallery spaces, she is equally deliberate with their curation as she is when planning work publicly. As she is conscious of the museum goers slowed pace, she takes the opportunity to construct more complex interactions among her works, often juxtaposing different mediums. Reception and Legacy Holzer’s work has been presented in countless exhibitions and retrospectives across the world. She has won numerous prizes, including the Golden Lion for Best Pavilion at the 1990 Venice Biennale (where she represented the United States), and has been honored by the French Government with a diploma of Chevalier from the Order of Arts and Letters. In 2018, she was selected as a member of the American Academy of Arts and Letters, one of 250 living members. Sources Art 21 (2009). Jenny Holzer: Writing Difficulty. [video] Available at: https://www.youtube.com/watch?vCxrxnPLmqEsKort, C. and Sonneborn, L. (2002).  A to Z of American Women in the Visual Arts. New York: Facts on File, Inc. 98-100.Waldman, D. Jenny Holzer. (1989). New York: The Solomon R. Guggenheim Foundation in association with Henry N. Abrams.Tate (2018). Jenny Holzers Inflammatory Essays: Why I Love. [video] Available at: https://www.youtube.com/watch?vONIUXi84YCc

The Importance Of A Friend Of Mine - 955 Words

Barbados Barbados is a vibrant Caribbean island with natural beauty and gracious hospitality. It has one of the highest standards of living and literacy rates in the world, and a major tourist destination. The weather is always sunny and warm with temperatures ranging from the high 70’s to the low 90’s. These kinds of qualities are reasons that a friend of mine is planning to take a trip there, and she invited me to go along with her tour. Barbados has American, British, African, and Caribbean roots with its own distinctive customs, traditions, and values. The country’s identity is expressed through its history, cuisine, and the arts. Barbados’ history, heritage, and culture are unique to this country. In the early history of Barbados,†¦show more content†¦It has long been a holiday resort. Most of the country’s economic activity has been focused on tourism development. Much of the construction work has been aimed at accommodating visitors (such as its fine beaches, sea bathing, pleasant climate, hotels, golf courses, condos, a marina, and racetracks. Thus, Barbados has been responsive to political-economic trends that have made the country a popular tourism attraction. The culture of Barbados is a blend of West African and British cultures. English is the official language of the nation, reflecting centuries of British influence. However the Bajan dialect, a uniquely English-West African pidgin, is spoken throughout the island. The country’s love of sports like cricket and polo continue to be essential parts of Barbados’ culture. Both sports were inherited from Britain. They are the most popular sports on the island, and their teams have won numerous regional and international titles. Other sports include surfing, sailing, and other marine pastimes. The country’s architecture also has a British influence, with a Barbadian flair. 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The Importance Of Personal Development Education Essay Free Essays

string(170) " really good squad participant because when I work I like to affect every one into work, expression after single demands and seeks to derive committedness by engagement\." With out a program cipher can make their finish. As Bob ( 2010 ) , described that â€Å" Personal development refers to activities that improve self-knowledge and individuality, develop endowments and possible, build human capital and employability, enhance quality of life and contribute to the realisation of dreams and aspirations. The construct is non limited to self-development but includes formal and informal activities for developing others, in functions such as instructor, usher, counselor, director, manager, or wise man. We will write a custom essay sample on The Importance Of Personal Development Education Essay or any similar topic only for you Order Now Finally, as personal development takes topographic point in the context of establishments, it refers to the methods, plans, tools, techniques, and assessment systems that support human development at the single degree in organisations † Personal development planning is a supported procedure which helps to concentrate on single public presentation and helps to accomplish and develop their bearer. The chief aim of personal development program is to better the capacity of single. Harmonizing to careereducationweb.com personal development is repeatedly seting a individual in a place where we need to be alteration or developed or motivated to make our finish. It takes control of a individual to turn and coercing to go dead. Personal development and growing are critical to success. Most of the people fail to accomplish their end because of deficiency attempt, clip invariables or an incapableness of concentrating on the ends. Harmonizing to heacademy.ac.uk web site PDP is defined as â€Å" a structured and supported procedure undertaken by an single to reflect upon their ain acquisition, public presentation and/or accomplishment and to be after for their personal, educational and calling development. PDP embraces a scope of attack to larning that articulation planning ( an person ‘s ends and purposes for larning or accomplishment ) , making ( alining actions to purpose ) , transcript ( judgement, facts, experience, in order to acknowledge and grounds the process and consequences of larning ) and look reviewing and measure experiences and the consequences of larning. † Personal development program is a procedure which gives a character a clear position of life. And every witting professional should hold a personal development program to accomplish their nonsubjective and make their finish. Importance of Personal Development: Every organic structure got its ain endowment indoors. Every person has its ain thought and endowment. But most of us can non research it because of lacking of personal development. Without growing life is like dull being. Due to lie state of affairss many people can non develop personally. Growth is indispensable portion of life of a individual. Personal development helps to larn which we are capable to larn. Personal development is really of import. It helps to happen out chance to make a better life mentally, physically and spiritually. Personal development is really of import. It helps to happen out chance to make a better life mentally, physically and spiritually. There are few grounds why personal development is of import. First ground is personal development helps you to concentrate on of import things of your life. There are many things in u your life which can deviate you from of import things. For an illustration it could be short – term pleasance. Short term pleasance may do us experience good for short clip but it will be do the long term suffer for hereafter. Merely personal development can direct you on the right way. Second ground is personal development develops our capacity. Personal development non merely concentrate on of import things of our life but besides helps to manage a critical state of affairs. We are capable to confront some specific challenge but personal development increase our bound to manage more hard challenge. Third ground is personal development helps us to link with positive people. When we will affect us in personal development so we will establish many positive people around us. Having this positive people around us, we will be more motivated to travel frontward. Personal development means difficult work. it takes consistency, forbearance and clip. Harmonizing to scotthyoung.com web site if we want our personal development we need to concentrate on deriving bravery which thing we fare of, decilpline, more learning, hope and power. Personal development is an investing for our life. Personal development helps to better our cognition. Personal development is an attitude which helps to better our life. If you want development in our personal life we need to concentrate on Understand yourself Better your consciousness, Work on your attitude, Believe in yourself, potencies Develop your accomplishments, Set your ends, Begin with the terminal in head. It is really of import to under stand my self fist because we need to cognize where is our failing and heterosexual and believe on yourself and be confident. And so put our ends it is really of import to put our end it is impossible with out a end to accomplish something. And last one is set up head. It means we must hold to be confident and promise that I will make it by any opportunity. Allen and Adair ( 1999 ) province that â€Å" There is no ‘end ‘ to the self-development procedure. † The besides show that why this is of import for professional life and where to concentrate on. Personal development helps to better our public presentation, develop appropriate accomplishments and competencies and gain full potency. Every organic structure want a place to work but most of them do n’t hold proper set of ends. Merely for this ground most of us can non make our coveted finish. Merely personal development plan can assist us to cognize where to travel how to better our ego and assist us to make our finish. From the above discursion it is clear that personal development is really of import for our life. It gives witting attempt to turn up. Every organic structure grew up with their ain single endowment and accomplishments. Personal development helps us to happen out these accomplishments. Like that I have some accomplishments in my professional life. Team worker: I believe that I am really good squad participant because when I work I like to affect every one into work, expression after single demands and seeks to derive committedness by engagement. You read "The Importance Of Personal Development Education Essay" in category "Essay examples" I am really good hearer and willing to impart my manus if needed. For my difficult work and as a good squad participant I became associate of the month from my working topographic point. Co- ordinator: I am confident at my work topographic point. I am able to work at busy clip and able to take the challenge. I am ever committed to my organisational end and aim. For those activities I became crew trainer at my working topographic point. A Good Presenter: Presentation accomplishments is really of import for professional life. I conducted a professional accomplishment class and learned how to make it decently. On the first twenty-four hours of my presentation test I run off from speech desk but after that I took that challenge and I got 2nd tallness Markss on my concluding test. I discussed about my three accomplishments which I poses. But I believe that I need more pattern on it. And I need to travel further for more accomplishments which will assist me in hereafter for my professional life. 1.2 Importance of Professional Skills: Harmonizing to answer.com web site accomplishments defined as â€Å" Proficiency, sleight that is acquired or developed through preparation or experience. † Professional accomplishment is really of import for personal bearer. We must concentrate on it. Professional accomplishments is a sort of accomplishment that we learned from a company and applied on professional life. The accomplishment and importance are described below: Communication Skills: Communication accomplishments are really of import for professional life. It is really of import to hold a good communicating accomplishment. With out a proper communicating it is impossible to pass on with other and achieve the aim. Performance Management: Performance direction should be see really strongly. It is about to happen out recognized staff and honor them, behavior coaching Sessionss with staff etc. Customer Service: As a director it is really of import to concentrate on client service. It is all about to betterment of client service. Organizational accomplishment: To accomplish an organisational end we must hold to hold organisational accomplishment. Which includes effectual at deputing work, clip direction system etc. Professional development: Professional development is really of import for professional life. It is of import to cognize section functions programs and ordinance of working topographic point. Legal Issue: Legal issue base on understanding the all employment Torahs. Effective legal employment interview etc. Leadership: Make determinations easy and efficaciously monitoring assignments without micromanaging. Team work: Positive ambiance which helps to team work together. Creat chance for other. Problem resolution: With out job work outing attitude it is impossible to run a company. It most of import for professional accomplishment. From the above discursion, it is clear that it is really of import all professional individual. To do a successful bearer those accomplishments are really of import. From the Belbin squad roles – â€Å" Self Perception Inventory † utilizing this tools we can acquire into deepness of importance of professional accomplishments. Plant, resource research worker, coordinates, proctor judge, squad worker, implementer, complete finisher those are the cardinal factor of professional accomplishments. I completed Belbin Team Roles appraisal and found my ego as a squad worker. Which indicate that like to affect with everyone, I like to expressions after single and perceptive and diplomatic. And happen my failing as I could be influenced and indecisive in crunch state of affairss. I attach the tabular array below. Belbin Team Roles Inventory: Key Team Role Team contribution/personal manner Allowable failing PL 26 Plant Generates thoughts. Creative, inventive, irregular, solves hard jobs Ignores inside informations, excessively preoccupied to pass on efficaciously Rhode island 27 Resource research worker Maintains consciousness of resources available outside the squad. Extrovert, enthusiastic, communicative, explores chances, develops contacts Overoptimistic, loses involvement one time the initial enthusiasm has passed Carbon monoxide 48 Co-ordinator Ensures internal resources are applied to the squad aim. Mature, confident, a good president, clarifies ends, promotes determination devising, delegates good. Can be seen as manipulative, delegates personal work. SH 43 Maker Shapes the manner the squad operates. Challenging, dynamic, thrives on force per unit area, has the thrust and bravery to get the better of obstructions Can arouse others, hurts peoples feelings Maine 38 Monitor judge Buttockss squad advancement against the aims and mileposts. Sober, strategic and discerning, sees all options, Judgess accurately. Lacks drive and ability to animate others, excessively critical TW 51 Team worker Involves everyone, looks after single demands, and seeks to derive committedness by engagement. Co-operative, mild, perceptive and diplomatic, listens, physiques, averts clash, calms the Waterss Indecisive in crunch state of affairss, can be easy influenced IM 48 Implementer Turns thoughts into practical actions. Disciplined, dependable, conservative and efficient. Slightly inflexible, slow to react to new possibilities Californium 24 Completer closer Ensures the occupation is decently finished. Painstaking, painstaking, dying, searches out mistakes and skips, delivers on clip Inclined to worry unduly, loath to depute, can be a nit-picker. ( Beginning: Conducted by Class Tutor ) My failing are complete finisher. I need to guarantee that the occupation is decently finished or non. I need to develop on clip as good. To acquire more clear position of professional accomplishments, presently which I use Memletic Learning manner stock list. Which is given below: The tonss are out of 20 for each manner. A mark of 20 indicates you use that manner frequently. Style Tonss Ocular 4 Social 13 Physical 10 Aural 13 Verbal 11 Lone 12 Logical 13 Memletic Learning Styles Graph: ( Beginning: www.learning-styles-online.com ) Everybody has its ain strength and failing. Memletic manner helps me to happen out which my heterosexual and failing. From this graphs it is clear that my chief failing is ocular, verbal and lone. And my chief strengths are logical, verbal and societal. To became a successful professional I must necessitate to better my failing because those are my chief obstruction. From graphs it is clear that my chief failing is on ocular. Think it is really of import for a professional individual. This graphs helps me to cognize where I need betterment. And it helps me to better my personal accomplishments 2.1 Importance of Skills Audit: A accomplishment audit is an indispensable procedure which helps to mensurate and enter the accomplishments of single or group. The intent of carry oning accomplishments audit are to place the accomplishments presently we have and the accomplishments we need to better. Skills audit helps to reconstitute and develop personal life. Importance of Skills audit: with out accomplishments audit it is impossible to cognize where to better. Using this skills audit information we can better and develop our hereafter program. The chief benefits of accomplishments audits are ; a ) Improve cognition and accomplishments ) Valuable and valid work topographic point plan. , degree Celsius ) Increase productiveness. The accomplishments audit based on three things, those are a ) Behavioural accomplishments, B ) Technical cognition, B ) Other cognition. I have conducted self appraisal accomplishments audit which I given below. Skills Audited account: Knowledge and accomplishments which I consider to be of import for my current Job Your Ability Rating ( 1-5 ) or strong / weak / someplace in between I am a good squad participant. Always try to assist other Friendly which helps to our occupation done decently. I am witting about client demands. I ne’er ignore client complain. Strong Knowledge and accomplishments which I consider to be of import for my hereafter calling Your Ability Rating ( 1-5 ) or strong / weak / someplace in between Involve my ego in different topographic points at my work Necessitate more experience in peculiar place. Need to better communicating accomplishment. Legal issue. Missing of organisational leading accomplishments Poor ( Beginning: Conducted by Class Tutor ) Rating Ability: = Some consciousness but non sufficiently competent to utilize it, = Familiar with and able to utilize the cognition or accomplishment ( some competence ) , = Proficient in the cognition or accomplishment and able to demo others how to utilize it = Expert with a high grade of accomplishment and/or comprehensive cognition From the accomplishments audit tolls I found myself need to work hard on communications accomplishments, because it is really of import and need to cognize more about organisational leading accomplishments. And my chief strengths are helpful and difficult worker and client service. 2.2 SWOT Analysis and Precedences: SWOT analysis is tool through which we can place our Strength, Weakness, Opportunity and Threat. For the Personal scheme, SWOT analysis has a bold impact. It helps us for future program and my current state of affairs, where I have improve for my bright bearer. Harmonizing to quintcareers.com web site Randall and Katharine described that SWOT analysis helps to capitalise our strength and over come the hereafter. The demonstrate that SWOT analysis dived into parts -a ) Internal personal development, B ) External personal development. Personal SWOT Analysis Internal Strength Failing Education Movable Skills Personal characteristicsA Good contacts Lack of Work Experience Weak proficient cognition External Opportunity Menace Enhancing instruction Positive tendencies Opportunities for professional development Strong web Lack of the advanced education/training limited professional developmentA From this SWOT analysis, I found that I still I have some strength and chance and some failing. For my personal development I can analyze more which will assist me develop my bearer. I have another strength that is movable accomplishments which helps me to be a good squad member. My failing are deficiency of work experience and proficient cognition. My chance and menace, I can travel for farther instruction to construct up my calling and so I will acquire to be involve with more professional development and strong web. My Five Future Precedences: Higher Education: After finishing this class I will travel for farther instruction which will assist me develop my bearer. Travel: Beyond my higher instruction I will seek to go because it will assist me to contract with different civilization and different people which will assist me to my hereafter. Technical Knowledge: Exploitation of engineering is increasing twenty-four hours by twenty-four hours. So I will seek to affect my ego to maintain my ego up to day of the month with engineering. Involving with Multinational Company: will work for transnational company because this is a topographic point where I will acquire chance to develop my bearer. To make the end: After finishing my grade and making avobe work I want to make my finish and I want to open my new company and develop my ain organisation. 3.1 Personal Development Plan: Developing a PDP My demands How can I run into those demands? My Future Aim What are the challenges in my occupation current that I need to run into? Improve Personal development Opportunity to work at direction Position A Work on personal development that will assist me to work at direction place Where do I desire to be in 2 old ages? To go resource research worker Awareness of resources available outside the squad. Extrovert, enthusiastic, communicative, explores chances, develops contacts. Where do I desire to be in 5 or 10 old ages? To go a maker A Shapes the manner the squad operates. Challenging, dynamic, thrives on force per unit area, has the thrust and bravery to get the better of obstructions How does that tantrum in with what the pattern wants? A To go a completer closer A Ensures the occupation is decently finished. Painstaking, painstaking, dying, searches out mistakes and skips, delivers on clip What adjustments will I need to do to accomplish what I want? Travel for farther higher instruction. Be more confident and positive What accommodations will other people need to do for me to accomplish what I want? A Provide me good preparation A After holding my preparation I want to work as resource research worker How can I get the better of my proficient obstruction? A Go for farther preparation It will assist me to be up make day of the month about my on the job topographic point. What helps me to be societal? Be more friendly and helpful It will assist me to be more acceptable in my professional life. What should I see to accomplish my end? To do a personal program and put a mark. Personal program will assist to accomplish my end ; Why I need a balance life? Practicing personal development and follow them decently It will assist me to success all the point of my professional life. Without a program it is non possible to make a finish. A is a way manner where it is written really clearly from where to get down and how to complete. To accomplish a coveted finish every organic structure must hold to hold a program. A individual without a program means a bird with out wings. Here I developed my program in table which screening, my needs 2nd 1 is how can I run into those demand and last 1 is my future aim. Here I tried to explicate my current demands which is most of import for me to accomplish my aims. Obstacles is everyplace. To accomplish my ends I would hold to confront some jobs. But in my development program I found some solutions how to over come it. The last 1 is my future aim. where I tried to happen out after my demands and how can I run into those demands what will be my accomplishment. Not it is more clear for me that what is my personal development program and how can I accomplish my finish. 3.2 Obstacle to accomplishing aims: Aim Problem I can confront What are the challenges in my occupation current that I need to run into? Work Experience Communication accomplishment. Missing of Information and preparation. Less Job Opportunity Time direction. This universe is altering really foremost. Every twenty-four hours we are confronting new jobs and able to work out every bit good. New chance are lifting and new jobs come to look to accomplish them. Like that I have some obstructions of my bearer to accomplish the obstruction. First obstruction is my current occupation demand. I am working for a company as a trainer but I want me to see more higher place but I cant range at that place. I must hold to hold higher instruction, work experience, trained myself for suited place and better my communicating accomplishments. Question is that how to get the better of those obstructions? We know that there is job, there is a manner. So every job has its solution. First things is that I must hold to work hard and put a end to over come those obstruction. My first obstruction is missing of preparation. In every company where we want to turn up we need a preparation. I believe with a proper preparation I can get the better of my current occupation demands. To get the better of this job I can contract with my senior directors who can assist me to give right way. Work experience is my another obstruction, to over come this job I think I need to concentrate on clip direction. First I need to put my clip how to use it. It could be give some more clip for work topographic point through which I can acquire more experience. Communication accomplishments are became chief cardinal point for a professional. There is no other picks without holding a communicating accomplishment instruction. I think if I study communicating accomplishments and pattern it will be really helpful for my professional life. 3.3 Brooding Report I have covered a broad scope of subjects in Personal Development Skills. The purpose of this class is to cognize our accomplishments and failing and how to develop them and helps to take any challenges. This capable gives right way for life who wants to prosecute their ends and success. Personal development accomplishment helps me to understand my ain personality and ability to alter. It shows me where is my strengths and failing. For illustration I need to pay attending on organisation and clip direction. This topic helps me to put my nonsubjective and helped me to cognize how can I accomplish them. Now I know my chance and menace and where I have to pay more attending. For illustration – heightening my instruction which will assist me to be more confident. I have covered twosome of appraisal here such as Belbin squad function appraisal which helps me to cognize what types of worker I am. I found myself as a effectual squad participant. Which is my menace but still I need to better to take challenge in critical state of affairs, communicative and originative. Memletic appraisal helps me to cognize what sort of personality I have. Which is rather interesting and informational to cognize yourself. It is really utile tools to better personality. And another one is skill audit tools. Using this tools now I able to cognize where I can work efficaciously and what accomplishments still do I need to go successful in professional life. I conducted personal grind analysis. It really of import to cognize the personal strength, failing, menaces and chance. This analysis helps to place obstruction of bearer and demo how to over come it. Personal development accomplishments helps to measure our accomplishments. This topic helps to put up my ends and shows the way which is full of chance. After analyzing this topic it is clear to me that which is my strength, weaknesses where I have chance. To go a successful professional in future I know at which point have to work more. This is a topic which breaks the obstructions and open the new doors for future. At the terminal I would wish to state that analyzing of personal development accomplishment takes charge of future. How to cite The Importance Of Personal Development Education Essay, Essay examples

Marketing Management About Nike

Question: Discuss about the Marketing Management About Nike. Answer: Introduction Nike Inc is an American multinational organization. The company was founded by Phil Knight and Bill Bowerman on January 25, 1964 (About.nike.com 2017). The name of the company is inspired from the Greek Goddess of victory, Nike. The company belongs to the apparel and accessories industry headquartered in Washington, United States. The organization has offices and stores located across the world making it a popular brand and preference among consumers (Mathew 2017). The mission is to bring inspiration and innovation to every athlete in the world (Nike.com 2017). The core values of the organization are authenticity, performance and sustainability. These drivers are reflected in every decision made by the company. The slogan used by the company Just Do It is inspired from Gary Galmores last words (Fairs 2017). This slogan helped in increasing Nikes market share in the North American market as the campaign was advertised through print media, billboards, graffiti art and various other cha nnels (Sharkey 2017). The marketing orientation of Nike focuses on three main pillars- customer focus, strong commitment and providing superior value to the customers. Nike sponsors sports personalities as it is a major manufacturer of sportswear and equipment. The products offered by the brand are athletic footwear, recreational products, sport equipments, apparel and other products. The brand has other subsidiaries such as Hurley, Nike Golf and Converse (Help-en-us.nike.com 2017). The main marketing strategy of the company is to sell benefits and not the products. Nike uses the story of hero as a brand motivator. The brand uses emotional branding technique for maintaining competitive advantage and implementing marketing strategies successfully (Barakat 2014). 5C Analysis A situation analysis is performed for Nike using 5C analysis covering the micro-environmental and macro-environmental situation. Company- Nike is a competitive organization selling a large variety of shoes for sports. It is one of the most renowned brands in the world. The famous brand has a wide variety of products available. However, the income of the brand is heavily dependent on the footwear market. Moreover, the sector is price sensitive. Therefore, there is a scope of low margins to combat competition in the market. Nike has many opportunities regarding product development. There is further scope for development of sportswear, jewellery and sunglasses. The most significant threat for Nike is significant competition in the international market (Friedman 2015). Customers- Nike serves three main consumer groups- women, young athletes and runners. Nike sells training and running apparel for women such as lace-trimmed jerseys and skirts. Their behaviour is to wear leggings to errands, gym and brunch. Further, the kids playing sports have an intention of wearing Nike to clubs, federations and local leagues. The runners buy Nike accessories to track their calories, route, distance, pace and time (Lutz 2017). Collaborators- Nike has a strategic partnership with Swiss company bluesign technologies so that the company becomes accessible to material suppliers. Nike is also in collaboration with Apple that provides great experience in fitness hardware (the Guardian 2017). Competitors- The direct competitors of Nike are Adidas, Under Armour, Reebok, PVH and various others that provide the same kind of products, apparels and accessories. With the rapid changes in technology and other factors, innovation and price, a few other competitors are V.F. Corp, Crocs, Atac, Skechers and many more (Su and Tong 2015). Context- Nike is subject to change in manufacturing and tax law of every country. Due to political conflicts, Nike may be affected leading to prevention of imports and exports. The revenue is dependent on labour costs, ease of production and cost of production. Market collapse may be a bad news for Nike as the customers may switch to cheaper products. Nike sweatshops have received criticism affecting the social perspective of the brand (Soener 2015). However, the increase in health consciousness among people is leading to increased demand in Nike sportswear and apparel. Nike is affected by technological factors as social media helps in building brand image. Nike has legal repercussions as it practiced shady marketing tactics. Nike has dodged tax in the past that leads to crackdown. The brand is also affected by environmental factors as the mass production factories emit harmful pollutants triggering the need to be more eco-friendly (Grhan-Canli et al., 2016). Collecting Information It is necessary to discover insights, achieve targets for business growth and collect information so that the customer needs can be fulfilled. Nike collects information from the customers including telephone numbers, referring websites, information about other purchases and interaction with the company. The customer information is also collected from Nike sources, communication and transactions. Nike also collects information about gift recipients provided by the giver. Customer interviews are conducted for gathering information about needs and preferences (Zikmund 2013). Regarding competitors, Nike collects information about the competitors using competitor intelligence research. The information is collected using the websites including press releases, new product launches, financial reports and pricing data. Press analysis reviews publicly available information such as change in key personnel or senior management (Bolton et al. 2013). Their advertising patterns are monitored by reading about their advertisements in magazines, newspapers and other media channels. Competitor pricing research is followed using statistical techniques and software. Therefore, the information is gained to what competitors pose a threat (Zhao, Fan and Hu 2014). For collecting information regarding the context of changing business, information sources such as newspapers, personal contact, commercial database, internal reports, books and others. Environment scanning shall be useful to study the context of changing business as the trends can be recognized and products can be sold accordingly (Griffin et al. 2013). Nike follows collaborative information seeking so that it can gain information regarding situations, methods and motivations. Nike works closely with its staff members so that they provide appropriate information. Collaborators play a shift role and work jointly with Nike so that a trusting and working relationship is established. The problems between Nike and market are defined and plans of action are developed accordingly (Lim, Chen, and Chen 2013). Developing Marketing Strategy Nike has huge range in its target market. They have wide range of different products each targeting and appealing a specific group of people. They aim to meet the requirements of people of all ages belonging to varying categories. This strategy has made this company to gain maximum number of customers and profit. The primary target market currently for Nike is the teens and youth of people above 15 years of age. The potential target market of Nike could be the kids aged below 15 years of age. Choice of Target Market The target market is chosen for kids as the main focus of parents for purchasing products is the affordability. Small children outgrow a pair of shoes in every three or four months thereby depicting a short shelf life. Therefore, the parents intend to by affordable shoes so that it can be replaced in short span of time. Also, kids need to get involved in physical activities and sports such as running, cycling, and others. Nike may focus to make the new generation a Fit Generation. Therefore, by working to achieve the goal of strengthening kids and involving them in several activities, Nike can attract kids with their sportswear and apparel to engage in outdoor activities. In the generation where kids are busy in their smartphones and other digital tools, Nike may attempt to engage the kids in sports and other recreational activities (Lunt et al. 2014). Value Proposition Nike is one of the most successful international brands in the equipment, footwear, apparels and accessories market. The brand is a simple solution for the young women, athletes and can potentially meet the needs of kids by encouraging them to engage in physical activities or sports. The target customer or segment are the kids where Nike can offer school shoes, soft slippers, tough trainers, sandals or show-off shoes that can suit the different need of kids (Lim, Chen, and Chen 2013). This offering adds to competitive advantage for Nike in terms of scale, scope, customization, and innovation. In case of kids as customer base, Nike branding shall allow the company to charge affordable price over the competitors. Nike may offer a wide range of shoes and gears for kids under a single corporation rather than different units that make it a one point destination for clothing and apparel. Further, Nike can allow customization of products thereby offering tailored solutions (Dibb 2013). Positioning Statement Nike has attained this legendary position through innovative and attractive design, quality production and wise marketing strategies. The market positioning statement of Nike could be The Fit Generation. As the current generation is more involved in electronic gaming and gadgets, Nike can take an initiative in generating self-awareness among children about the importance of outdoor games and activities. A belief shall be created among the customers as Nike being the most preferable brand for sportswear creating desirability among kids. The kids shall feel the need to engage in outdoor sports and recreational activities so that they stay energetic and fit. The market positioning strategy shall be able to build self-confidence among kids and eliminate negative aspects while strengthening them (Dibb 2013). Developing Marketing Tactics Marketing tactics can be defined a strategy for reaching the goal. The 7P marketing mix framework is adopted for supporting the marketing strategy as under- Product- Nike has adapted to the changing times are now designing and selling smart products which have capability of connect to iPod nano bringing about the combination of products from Apple Inc and Nike which measure the performance of the sportsperson. Nike offers a wide range of sports footwear, apparel and equipments. As the potential target segment are kids, Nike can enhance its product range by manufacturing and distributing hockey sticks, roller skates, hockey jerseys, protective gear, casual wear for kids, shoes, and sandals. The target customer or segment are the kids where Nike can offer school shoes, soft slippers, tough trainers, sandals or show-off shoes that can suit the different need of kids. Different age groups from toddlers to school-going kids can meet their needs by purchasing products at Nike. Different accessories that are loved by kids shall also be offered by the brand. The augmented product is the non-physical part of the product where it may offer warrant y and customer support service after sales (Hanssens et al. 2014). Price- Nike is designed to be competitive in comparison to other shoe retailers. As there are multiple competitors involved in the same product line, the prices cannot be set too high as customers would prefer buying other low prices products. However, the prices cannot be set too low as Nike may be considered compromising on the quality. As the sportswear and apparel for kids have a very short shelf life, the customers prefer buying high quality but affordable products. Nike may follow premium pricing strategy in which they raise prices despite market lowering theirs as it is a customer-driven model. The customers may be willing to pay more prices to obtain high quality products and loyalty towards the brand (Mintz and Currim 2013). Place- Nike sells its products in exclusive Nike stores across the globe. The identified products and services shall be sold in retail outlets across the world. The brand can also sell the products through licensees, independent distributors and subsidiaries. Not only physical outlets, but the products can also be sold online through the internet on different e-commerce websites. In this manner, the products can be taken to the consumers and vice versa (Mintz and Currim 2013). Promotion- Promotion is significantly dependent upon store locations. Nike can collaborate and partner with different companies. Nike can tie up with different ambassadors such as soccer teams, cricket or other sports that would be loved by kids. As kids are more attracted to television and online channels rather than print media, the promotion campaign focus shall be on television and internet. Television and social media such as YouTube shall be useful in attracting kids attention through animated advertisements or other ideas (Mintz and Currim 2013). People- The marketing mix relating to people shall be establishing a healthy relationship between customer and the retail store. The customers may put up their requests or opinions regarding the products such as footwear, apparel and accessories. It is the responsibility of the staffs to meet the needs of its customers. Therefore, Nike selects its employees very carefully. People play a critical role in the progress and development of the company (Mintz and Currim 2013). Process- Nike provides several services to increase the customer satisfaction. Nike can sell its products through authorized distributors. The process of purchasing products and be assisted by employees so that they guide the customers about the suitability of the product. Also, Nike is available for sale in online stores. The process of purchasing can be made simpler without visiting the store. The customers can simply look at the catalog of the online distributor and select a product of their choice. However, it is mandatory that the products are purchased from official distributor as they would ensure high quality products (Mintz and Currim 2013). Physical evidence- The efforts made by Nike intends to get the products purchased by potential target segment. Therefore, Nike can put its new or superior products in the front entrance so that the kids segment can be differentiated in the store. The customers must understand that Nike is exclusively introducing the kids line products and not only for the adults. Evidence could also be the website created exclusively for kids. This shall enable easy access and information regarding the products sold at Nike (Mintz and Currim 2013). Conclusion Conclusively, Nike can bring inspiration and innovation to every athlete in the world. The products offered by the brand are athletic footwear, recreational products, sport equipments, apparel and other products. The brand uses emotional branding technique for maintaining competitive advantage and implementing marketing strategies successfully. Nike has many opportunities regarding product development. Nike is also in collaboration with Apple that provides great experience in fitness hardware. Market collapse may be a bad news for Nike as the customers may switch to cheaper products. The brand is also affected by environmental factors as the mass production factories emit harmful pollutants triggering the need to be more eco-friendly. The customer information is also collected from Nike sources, communication and transactions. Environment scanning shall be useful to study the context of changing business as the trends can be recognized and products can be sold accordingly. The problems between Nike and market are defined and plans of action are developed accordingly. Nike may focus to make the new generation a Fit Generation. The target customer or segment are the kids where Nike can offer school shoes, soft slippers, tough trainers, sandals or show-off shoes that can suit the different need of kids. The kids shall feel the need to engage in outdoor sports and recreational activities so that they stay energetic and fit. As the sportswear and apparel for kids have a very short shelf life, the customers prefer buying high quality but affordable products. References About.nike.com, 2017.About Nike - The official corporate website for NIKE, Inc. and its affiliate brands.. [online] About.nike.com. Available at: https://about.nike.com/ [Accessed 23 Jan. 2017]. 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Business challenges and research directions of management analytics in the big data era.Journal of Management Analytics, 1(3), pp.169-174. Zikmund, W., 2013.Business research methods. 1st ed. Mason, OH: Thomson/South-Western